The overall TV consumption for the full tournament in India was recorded at 112 billion minutes, this despite India's early exit from the tournament. (File) The ICC men’s T20 World Cup delivered a record viewership globally, garnering a television reach of 167 million, the game’s governing body said on Thursday. With the tournament returning after five years, nearly 10,000 hours of live coverage was offered across TV and digital platforms in 200 countries. Increased viewership and consumption was witnessed in India, Pakistan, UK, Australia and the strategic market of USA. The highly-anticipated India-Pakistan clash saw a record consumption of 15.9 billion minutes in India on the Star India Network. The encounter is now the most viewed T20I match in history, exceeding the previous high of the India-West Indies seThe overall TV consumption for the full tournament in India was recorded at 112 billion minutes, this despite India’s early exit from the tournament. “We are pleased wi...
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